- Systemic, certified member of the Systemic Society
- Specialist journalist DFJV
- Conceptioner and conceptionist with extensive expertise; Focus:
- Medical Communications
- Medical
- Mechanical engineering
- Material Handling
- IT
As conceptionist I build the creative connection between market research, marketing department (company) and creative department (advertising agencies, PR agencies).
Certificate Systemic Society – German Association for Systemic Research, Therapy, Supervision and Consulting e. V.
Press card German Journalists Association DFJV
My target group are predominantly companies from the technology and medical sectors (B2B). But I am also open to the consumer sector.
The result of my work are coherent communication concepts including a creative guiding idea (Core Idea). Optionally, I also create texts – image texts, headlines, claims.
Advertising agencies, online agencies or advertising departments in companies can implement my concepts directly. Thus, I deliver the decisive contribution to the emergence and success of campaigns.
Background: After studies of business administration at the Georg Simon Ohm University of Applied Sciences in Nuremberg, I joined the Siemens Group as a freelance copywriter and conceptual designer. There I developed internal and external communication for Siemens and Siemens Nixdorf. This was followed by more than 20 years of work as a freelance and partially also permanently employed concept copywriter. Systemic training provided numerous new starting points for precise communication analyses as well as stringent and goal-oriented creative development.